Accompanying a comprehensive turnaround program at loss-making German subsidiary of a global food industry leader. Effectively minimized negative fallout in the public domain and amongst impacted employees. Repositioned business favorably in the market, built attractive Employer Branding, and promoted new CEO through high-profile media interviews.
Successful re-launch of an international maritime industry conference on “Green Shipping”, with 250 delegates from 26 countries. Universally positive response exceeded high expectations. Wide coverage in print, broadcast, and online media, placing event on the map of relevant stakeholders.
Communications strategy developed for a B-to-B client from the building efficiency sector. Helped position the company as industry thought leader on sustainable and cost-saving new technology solutions.
Issues management assignment for a FMCG company heavily impacted by illicit trade. Strategy focused on proactive stakeholder engagement and consumer education. Designed new HQ department to run the program.
Creation of a “turnkey” communications program facilitating new-market entries for a client from the hospitality industry addressed at media, regulators, local and national politicians, and the general public. Produced online kit.
Repositioning of a technology and engineering company with key stakeholders and media after a series of incidents had damaged its reputation.
The four things that matter in a client relationship are experience, mastery of subject matter, diligence and punctuality.
Lucy Kellaway, Financial Times