Offers a refreshing approach to Reputation Management and Crisis Communication
Combines an authoritative textbook with a good read for wider audiences
Draws on the author’s professional experience and includes many real-life examples
Contains a wide range of references to history, literature, and popular culture
Educates while entertaining with anecdotal details and delightful trivia
Follows the principle that to be effective, all communication must be interesting, relevant, and compelling
“When you write a book, you spend day after day scanning and identifying the trees. When you’re done, you have to step back and look at the forest.”
Stephen King